The journey of writing a book is often romanticised; long nights at the keyboard, deep thought processes, the emotional highs and lows of bringing a story or concept to life-and lots of cups of coffee….
But for many authors, the real challenge begins the moment the book is published. A book, no matter how well-written, will not find its audience without a clear and well-planned marketing strategy. This is where many writers stumble, often assuming that simply having their book available to buy is enough to guarantee success.
At Couzens-Lake Media, we know better.
We don’t just write books with or for our clients and walk away. We stay with you, offering expert guidance on how to market and publicise your book effectively.
Because when the book is published, its story, as clients, old and new will only be too familiar with me saying, is only just beginning.
The Harsh Reality of the Publishing World
The truth is, most books struggle to find readers.
With thousands of new titles published every day, even traditionally published authors are expected to shoulder much of their own marketing. If major publishing houses demand this of their writers, it’s even more crucial for independently published authors to take marketing seriously.
A book without a readership is little more than a passion project. A well-marketed book, however, can change lives-both the author's and the readers’. Understanding this distinction is what separates those who succeed from those who fade into obscurity.
More Than Just Words on a Page
Writing a book is an achievement, but if no one knows about it, it remains just that-an achievement, rather than a story shared with the world. A successful book needs a carefully crafted promotional strategy, and that’s where our expertise comes in.
At Couzens-Lake Media, we offer tailored support in marketing, publicity, and promotions. From crafting compelling press releases that capture the attention of journalists to planning book launches that create a buzz, we provide authors with the tools and guidance to ensure their book gets the exposure it deserves.
Why Marketing Matters
Marketing is not about bombarding people with sales pitches, it’s about finding the right audience and engaging with them in meaningful ways. A well-marketed book becomes part of conversations, gains reviews, and builds momentum. Whether through traditional media, social media, or carefully planned promotional campaigns, getting your book in front of readers requires a strategy, not just hope.
We help authors develop this strategy, identifying key promotional opportunities and showing them how to sustain interest in their book beyond the initial launch. Our experience in publishing and promotion means we understand what works and, crucially, what doesn’t.
A Book Launch That Makes an Impact
Many authors overlook the importance of a book launch, often seeing it as an afterthought rather than a vital part of their book’s journey. A well-planned book launch creates a moment, an event that sparks interest and gets people talking.
We assist our authors in planning their launches, whether it’s a traditional in-person event, an online campaign, or a combination of both. A launch should feel like a celebration, but more importantly, it should be an opportunity to create real engagement with potential readers, media, and industry influencers.
Ongoing Support for Long-Term Success
Marketing doesn’t stop after the first few weeks of a book’s release. In fact, some books gain traction months or even years after publication. That’s why our support doesn’t end when your book is on sale. We help authors create a long-term marketing plan, ensuring their book remains relevant and continues to reach new audiences over time.
From social media strategies to securing interviews, book signings, and festival appearances, we offer advice and guidance that extends well beyond publication day.
We believe that every book has the potential to find its readers-it just needs the right approach.
And a bespoke one at that. ‘Off the peg’ is never an option at Couzens-Lake Media.
Why Couzens-Lake Media is Different
Most writing services focus purely on the writing itself.
At Couzens-Lake Media, we take a broader view.
We understand that publishing a book is not the end of the process, but the beginning of a new phase in its life. That’s why we work with authors beyond the final draft, providing them with the knowledge, tools, and confidence to ensure their book gets the attention it deserves.
If you’re serious about your book finding its audience, we’re here to help. Writing the book is just the start—let’s make sure it’s read.
